The Telecom Regulatory Authority of India (TRAI) has taken several measures to ensure the safe transmission of text messages including the measure to ensure complete tracing of senders of commercial messages.
To enhance message traceability, TRAI issued Direction on 20th August 2024 and mandated that all commercial messages from senders to recipients must be traceable. Communications were sent to various Sector Regulators (RBI, SEBI, PFRDA and IRDAI), Central & State government Departments and other organizations by TRAI requesting them to sensitize the PEs under their jurisdiction for early compliance with the regulations.
TRAI has directed Access Providers to ensure PE-TM chain declaration by all PEs & TMs latest by10th December , 2024, and continue issuing the warning to the PEs &TMs who default on PE-TM chain binding on daily basis. With effect from 11th December 2024, any traffic (messages) where the chain of Telemarketers is not defined or does not match with pre-defined chain shall be rejected. PEs and TMs are again advised to expedite the declaration of chains on priority as any message that fails to adhere to the traceability regulation will be rejected with effect from 11th of December 2024.
