The Securities and Exchange Board of India vide its press release dated 23rd March 2021 has advised all SEBI registered entities including MIIs to ensure strict compliance with the Telecom Regulatory Authority of India’s (TRAI) Telecom Commercial Communications Customer Preference Regulations, 2018,
These new regulations have a provision for Principal Entities to register with the telecom service providers and are also required to register the template of the message. It may be noted that effective implementation of these new regulations will help to protect investors and the general public from unsolicited and often misleading messages.