Government has introduced Bima Gram Yojana, an initiative of Department of Posts to provide life insurance to the people living in rural areas. Under Bima Gram Yojana, a minimum of 100 households in each of the identified villages are to be brought under the coverage of at least one Rural Postal Life Insurance (RPLI) policy in each household. The premium paying capacity of a person is one of the critical elements in implementation of the initiative. Bima Gram Yojana is a continuous process. Further, 46739 villages have been covered under Bima Gram Yojana so far.
Various steps have been taken by the Government to create awareness among rural population about the advantages of taking Postal Life Insurance (PLI) and Rural Postal Life Insurance (RPLI) policy. Promotion and publicity of PLI and RPLI is done by way of advertisement through social media campaigns, radio jingles, outdoor publicity and organisation of awareness camps and melas throughout the country.
