The One District One Product (ODOP) programme under Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry has successfully enlisted over 50 aggregators pursuing the goal of uniting organisations dedicated to promoting ‘Brand India’.
This diverse community of ODOP aggregators spans across 25+ States and Union Territories, encompassing over 160 districts in its representation. This initiative aims to enlighten consumers about the origin of the ingredients in the products they use, establishing a distinct identity and fostering awareness.
By employing inventive and eco-friendly packaging strategies, and integrating compelling storytelling elements, these aggregators highlight product promotions. By introducing story cards with each product, outlining the artisans’ journey and the product’s significance, they infuse a personalised touch into every purchase.
The idea is to select, brand, and promote one product from each district of the country.
