The Ministry of Education on 23rd December 2021, has issued advisory to citizens regarding the use of caution against ed-tech companies which enable online and remote learning. It has also urged parents, students, and all stakeholders in school education to be cautious while deciding on opting for online content and coaching through ed-tech companies in the country.
It has come to the notice of the Department of School Education and Literacy that some ed-tech companies are luring parents in the garb of offering free services and getting the Electronic Fund Transfer (EFT) mandate signed or activating the Auto-debit feature, especially targeting the vulnerable families.
The advertisements of Educational Institutions including the Ed-tech companies and Programs shall comply with the following guidelines:
- The advertisement shall not state or lead the public to believe that an institution or course or program is official, recognized, authorized, accredited, approved, registered, affiliated, endorsed or has a legally defined situation unless the advertiser can substantiate with evidence.
- The advertisement shall not state or lead the public to believe that enrolment in the institution or program or preparation course or coaching classes will provide the student with a temporary or permanent job, admissions to institutions, job promotions, salary increase etc. unless the advertiser can submit substantiation to such claim. In addition, the advertisement must carry a disclaimer stating ‘past record is no guarantee of future job prospects.’ The font size of the disclaimer should not be less than the size of the claim being made in the advertisements.
- Advertisement shall not make claims regarding extent of the passing batch placed, the highest or average compensation of the students placed, enrolment of students, admissions of students to renowned educational institutes, marks and ranking of students passed out, testimonial of topper students, institution’s or its program’s competitive ranking, size and qualification of its faculty, affiliation with a foreign institution, Institute’s infrastructure, etc. unless they are of the latest completed academic year and substantiated with evidence.
