The Government of Kerala on 25th August 2022, has invited comments and suggestions from the public on the Draft export policy which shall be sent to the email at masectionindustries@gmail.com. The main objective of the policy is to create a robust institutional framework for facilitating sustainable growth in exports from Kerala and to create and improve export related infrastructure in the state including major and minor ports, air cargo facilities, storage facilities, Container depots, cold storages facility, rail-road connectivity, inland waterways.
The sectors including food and food processing, Marine Products and Seafood, Rubber, Wooden Furniture and Plywood, Textiles and Garments etc has been identified as potential foreign trade earners.
Through this policy, a dedicated Institute may be created to carry out trainings and other Capacity Building regarding exports and export promotion in the state. Skill development programme shall be conducted existing exporters, entrepreneurs and artisans in improving their product and in product diversification. Trade Awareness Programmes and Trade Development Programmes may be conducted in periodic intervals of existing exporters and non-exporters in the nuances of exporting and overseas markets.
A recognisable brand name, logo and tagline shall be formulated. The Brand shall represent tradition, quality and sustainability. Quality Assurance mechanism shall be in place to ensure brand value. International Brand Ambassadors shall be roped in to promote the brand. Extensive media and social media campaign shall be undertaken to popularise brand Kerala.
Further, the performance of exporting entities may be rated based on quality, sustainability, transparency, feedback etc. Exceptional performers may be given to Diamond, Platinum and Gold Certification, which the entities can use for their marketing. To bring attention to exportable products from Kerala and to promote the Brand Kerala Global events need to organised within the country and outside. Exhibitions, Trade Fairs, Business Conclaves, Business Delegations etc.
