Ministry of Electronics and Information Technology (MeitY) is set to release the Digital Brand Identity Manual (DBIM) tomorrow as part of its efforts to bring uniformity across government websites and digital platforms. The DBIM defines key elements of a consistent digital identity, including visual identities such as logos, color palettes, typography, and imagery, as well as verbal identities like brand voice, messaging frameworks, and taglines. These guidelines aim to enhance citizen engagement and improve the overall user experience in service delivery.
Key Components of the Initiative
The harmonisation initiative is built on the following key elements:
- Digital Brand Identity Manual (DBIM): A comprehensive guide to ensure visual and functional consistency across government websites.
- DBIM Toolkit: A set of tools enabling seamless adoption of DBIM.
- GOV.IN CMS Platform: A standardized content management system tailored for DBIM Compliant websites and applications.
- Central Content Publishing System: A streamlined mechanism for centralized content updates.
- Social Media Integration: A unified approach to social media branding and digital outreach.
