Clarifications to IRDAI licensed entity (Regulated Entity/ies), sending a commercial communication to its existing or prospective customers

IRDAl vide circular dated May 28, 2024 has issued following clarifications to IRDAI licensed entity (Regulated Entity/ies), sending a commercial communication to its existing or prospective customers:

1. Regulated Entities who wishes to send commercial communication to its existing or prospective customers shall get themselves registered with any of the Telecom Service Providers.
2. Registration of Headers for sending SMS messages o The regulated entities shall ensure that they register their SMS Headers with any of Telecom Service Providers (TSPs);
3. Any commercial communication can only take place using registered Headers assigned to the Regulated Entity/ies.
4. Registration of Content Templates o Regulated Entities are required to get message Content Templates registered with the Telecom Service Providers.
5. Such registration is required for all type of contents viz fixed as well as variable components;
6. The regulated entities shall ensure that they send their commercial communication by engaging only Registered Telemarketers (RTMs) or establish the direct connectivity with the Telecom Service Provider for this purpose.