The Department of Information and Public Relations, Punjab, published a policy dated 19th February, 2024, in regards to the Policy that is called the Punjab News Web Channel (Fifth Amendment) Policy, 2022. This amendment shall come into force with immediate effect.
In the Punjab News Web Channel Policy, 2022 as per the Old provision in policy Advertisement was only be inserted in a verified Facebook or You tube Channel which is amended to that the news web channels are eligible to post Government advertisements on both You tube & Face book platforms once empanelled under Punjab News Web Channel Policy on either YouTube or Facebook.
Further, only the Views/Impressions of Video/News program received within 04 days (or as duration mentioned in particular Released order of Uploading such video/News Program that 1s carrying the advertisement (L-Band/Video/ Aston Band) released by DIPR and shall be taken into consideration while calculating the cost which is amended to Only the Views/Impressions of Video/News program received as per duration mentioned in particular Released order of Uploading such video/News Program that is carrying the advertisement (L-Band/Video/ Aston Band) released by DIPR, shall be taken into consideration while calculating the cost.
The Policy adds a new provision that pertains to criteria for Video Production to various News Web Channels. This provision lays down that the web channels having a minimum turnover of Rs. I crore in the last financial year and are empanelled under News Web Channel Policy 2022, will also be eligible for Audio-Video Production.
The rate structure will be applicable as per DAVP (Directorate of Advertising and Visual Publicity) rate structure.
