Centre launches ‘Dark Patterns Buster Hackathon 2023’ to design & prototype innovative app or software that can detect dark patterns on e-Commerce platforms

The Department of Consumer Affairs, Government of India in collaboration with IIT (BHU), launched Dark Patterns Buster Hackathon 2023 here today. The deliverables of the Hackathon will be to design & prototype innovative app or software based solutions such as;

browser extensions,
plugins,
add-ons,
mobile applications etc.

That can detect the use, type and scale of following dark patterns for e-Commerce platforms:

  1. “Confirm shaming”: means using a phrase, video, audio or any other means to create a sense of fear or shame or ridicule or guilt in the mind of the user, so as to nudge the user to act in a certain way that results in the user purchasing a product or service from the platform or continuing a subscription of a service, where, primarily, the purpose of the platform is to make commercial gains by subverting consumer choice.
  2. “Nagging”: means a dark pattern due to which a user is worn down by repeated and persistent interactions, in the form of requests, information, options, or interruptions, to effectuate a transaction and make some commercial gains, unless specifically permitted by the user etc.

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