FSSAI has issued press releases regarding deceptive advertisements by food business operators. Advertisement Monitoring Committee of FSSAI has reported 32 fresh cases which have been found prima facie in contravention of the provisions of Food Safety and Standards (Advertisements & Claims) Regulations, 2018.
The food products scrutinized include various range of products like health supplements, organic products, fast moving consumer goods (FMCG) products, staples etc. and the claims identified include various health claims, product claims etc. Further, the FBOs include manufacturers and/or marketers of nutraceutical products, refined oils, pulses, flours, millet products, ghee etc.
For further action including issuance of notices to the concerned Food Business Operators, the same have been referred to the concerned Licensing Authorities for issuance of notices to all such FBOs for withdrawing the misleading claims or scientifically substantiate the same.
