AYUSH Startups Showcase Products at World Food India

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The Ministry of AYUSH participated as the partner in the World Food India event held on 3rd, 4th and 5th November 2023 . AYUSH start-ups from across the country showcased newly developed AYUSH AAHAR products. A press release on the event was issued on by the Ministry of AYUSH.

 A special session on AYUSH AAHAR organized. The session discussed the importance of the AYUSH diet, the health benefits of the AYUSH diet, etc. The session also discussed the efforts to make Ayurveda a part of the daily lives of common people across the globe. The efforts to promote innovation in the AYUSH sector, consultations with unicorns, and new start-ups entering AYUSH sector were also on the agenda.

A total of 18 start-ups will showcase more than 30 AYUSH products at the exhibition .The Ministry of AYUSH is making continuous efforts to promote global sales and marketing of AYUSH products. The special session of World Food India had in-depth discussions on identifying the global market for AYUSH products, identifying the market, and strengthening the system of export of AYUSH products from India.

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