In order to keep a close tab on claims and advertisements being made by the food business operators on their products, Advertisement Monitoring Committee of FSSAI has reported 32 fresh cases which have been found prima facie in contravention of the provisions of Food Safety and Standards (Advertisements & Claims) Regulations, 2018.
The food products scrutinised include various range of products like health supplements, organic products, fast moving consumer goods (FMCG) products, staples, etc., and the claims identified include various health claims, product claims, etc.
Further, the FBOs include manufacturers and/or marketers of nutraceutical products, refined oils, pulses, flours, millet products, ghee, etc.
FSSAI will send notices and in case of unsatisfactory response, the FBO is required to withdraw such claims or modify them as per the provisions of the said Regulations failing which, the FBO can be penalised with a fine extending up to Rs. 10 lakhs, as per Section53 of the Food Safety and Standards Act 2006, apart from other stringent punishments like suspension/cancellation of licence, etc, in case of repeated offences.