Mandatory Brand Guidelines for BHIM UPI


The National Payments Corporation of India (NCPI) on March 02, 2023, issued a notification regarding an addendum to “Mandatory Brand Guidelines for BHIM UPI”. Member Banks, PSPs, and TPAPs are requested to ensure compliance before March 31, 2023.

All UPI Apps (Bank Apps & TPAPS) should ensure to have the following-

  • When a user installs and opens a UPI App, a video on “How to use UPI safely should be available on the first screen of the App in a prominent place. In case playing the video in
  • The App is not feasible, a link to the video may be provided. 
  • There should be a provision to change the language of the Video.
  • These videos should be displayed to both existing and new users.

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