The Ministry of Agriculture & Farmers Welfare vide press release dated 5 March, 2023 has announced a special marketing campaign being undertaken by Small Farmers’ Agri-Business Consortium, a Society promoted by Ministry of Agriculture and Farmers Welfare, Govt. of India. Under the campaign SFAC aims to promote buying directly from FPO (Farmer Producer Organisation) farmers with the aim of supporting small & marginal farmers of the country.
The Giveaway campaign supports three main areas –
- Motivates general public to buy directly from FPO farmers. The buyers get pure and authentic produce and with their purchase they support livelihoods of the small & marginal farmers.
- Buyers get to experience how easy it is to use the ONDC’s My Store platform
- Millets being the focus for the year with #IYM2023, this campaign motivates more people to adopt #Shree Ann