The Food Safety and Standards Authority of India vide circular dated 27 February, 2023 has issued direction regarding enforcement of Food Safety and Standards(Advertising and Claims) Second Amendment 2022. The amendment regulation 2 provides that, where the meaning of a trade mark, brand name or fancy name containing adjectives such as “natural”, “fresh”, “pure”, “original”, “traditional”, “authentic”, “genuine”, “real”, appearing in the labelling, presentation or advertising of a food is such that it is likely to mislead the consumer as to the nature of the food, in such cases a disclaimer shall be mentioned prominently on the front of pack of the label stating that –
This is only a brand name or trademark, or fancy name and does not represent its true nature; (relevant one may
be chosen as applicable).
Provided that the font size of the above disclaimer shall not be less than 1.5 mm for principal display panel upto
100 cm2, not less than 2 mm for principal display panel between 100-200 cm2 and not less 3 mm in case of
principal display panel above 200 cm2.
The enforcement of this provision is extended till 13 June, 2023.