Food Safety and Standards (Advertising and Claims) Second Amendment Regulations, 2022

LegalitySimplified

The Food Safety and Standards Authority of India (FSSAI) on December 13, 2022, published the Food Safety and Standards (Advertising and Claims) Second Amendment Regulations, 2022. Where the meaning of a trademark, brand name, or fancy name containing adjectives such as “natural”, “fresh”, “pure”, “original”, “traditional”, “authentic”, “genuine”, “real”, appearing in the labeling, presentation or advertising of a food is such that it is likely to mislead the consumer as to the nature of the food, in such cases a disclaimer shall be mentioned prominently on the front of the pack of the label stating that –

“This is only a brand name or trademark, or fancy name and does not represent its true nature”

This shall come into force on December 13, 2022.

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