RBI launches nation-wide consumer financial awareness programme


The Reserve Bank, in collaboration with its regulated entities, in November 2022, will run a nation-wide consumer financial awareness programme with deeper outreach covering all segments of population, especially those in rural and semi-urban areas. The campaign shall be customised regionally for a better connect. While emphasising information on customer rights, customer protection and grievance redress framework, the campaign will also endeavour to deepen percolation of awareness on protection against digital and electronic financial transaction frauds covering dos and don’ts, safeguards and prevention.

This is in furtherance of the initiatives to improve customer awareness on extant regulations to protect consumer interests, alternative grievance redress mechanisms, safe banking practices, etc., through various media and print campaigns.

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