The Ministry of Information & Broadcasting on 7th November 2022, inaugurated a fully integrated Traffic & Billing application software “Broadcast Air-Time Scheduler (BATS)” for all Commercial Operations of All India Radio”
BATS has been provided by M/s. Media Nucleus and has the following important features:
- To manage the scheduling and billing of advertising orders across multiple stations via one central database.
- Contracts are handled seamlessly from Release Order entry to single or multi-invoice billing.
- Increases operational efficiency and reduces cost.
- Media Sales Traffic increases the efficiency of the organization by providing traffic team a flexible solution for planning, scheduling and billing of spots.
- Ensures accurate billing by effectively managing account hierarchy, different Package and Products, Pricing plans, Content Rights Management, Automated Ad Booking along with Discounts offered on bulk deals, Charges, and Billing cycle Invoicing.
- Payment processing and collections through integrated Payment Gateway of SBI.
The most important advantage of full implementation of BATS will be to make the Receivable Management more effective and transparent. This will ensure that revenue leakages are avoided and will ensure 100% revenue assurance for the services rendered.