FSSAI issues direction regarding misleading advertisement and marketing of ORS substitute Products.

Regulation 2.2.1(3) of food Safety and Standards (Packaging and Labelling) Regulations, 2011, and sub-regulation 4(3) of Food Safety and Standards [Labelling and Display) Regulations, 2020, which stipulates that, “Prepackaged food shall not be described or presented on any label or in any labelling in a manner that is false, misleading or deceptive or is likely to create an erroneous impression regarding its character in any respect.